

Shopmacher
Scaling Agencies
Background
Shopmacher specializes in the creation and implementation of online shops, product platforms, marketplaces, and other transaction-oriented applications. The agency guides companies from strategic planning through technical implementation to ongoing optimization. Shopmacher’s support includes selecting suitable technologies, designing and developing user-friendly digital platforms, interface & API development, and application management. Their services also encompass specialized solutions for B2B sales and health checks to identify areas for improvement.
Shopmacher’s mission is to truly understand their clients, build long-lasting partnerships, and grow together. They cater to a diverse clientele, including B2Cs, B2Bs, and D2Cs. Their purpose is to assist clients in developing a solid market perspective and constructing effective business models to generate substantial online revenue. Rather than delivering standardized solutions, Shopmacher aims to take the next step into the future with their clients, developing innovative, tailor-made solutions that meet individual needs and create genuine value.
Challenges
Shortage of Skilled Professionals
Shopmacher partners with NFQ to address the shortage of skilled professionals in Germany. Access to a global talent pool allows the agency to secure highly qualified experts for their projects, even with increasing demand, and to handle client inquiries around the clock.
24/7 Service
The strategic distribution of teams across different time zones enables the service provider to offer its clients seamless 24/7 service while ensuring that its own employees can maintain a healthy work-life balance.
24/7 Support

Impact
Expanded Talent Pool
An expanded talent pool, ensuring access to highly qualified developers even in times of skill shortages.
Knowledge Exchange
Simultaneously, the collaboration fosters knowledge exchange and enables both companies to increase their flexibility in responding to the dynamic demands of the IT industry.
24/7 Customer Support
The strategic distribution of teams across different time zones also guarantees seamless 24/7 customer support.
Top Talent
access despite shortages

Impact
Expanded Talent Pool
An expanded talent pool, ensuring access to highly qualified developers even in times of skill shortages.
Knowledge Exchange
Simultaneously, the collaboration fosters knowledge exchange and enables both companies to increase their flexibility in responding to the dynamic demands of the IT industry.
24/7 Customer Support
The strategic distribution of teams across different time zones also guarantees seamless 24/7 customer support.
24/7 Support

Top Talent
access despite shortages

Solution Overview
Top-Tier Talent Offering
NFQ assisted in identifying highly qualified developers with excellent technical and communication skills, contributing to the establishment of a strong, long-term team. Through close collaboration with Shopmacher's HR department, NFQ ensured that the selected candidates met the specific project requirements. The partnership provides both companies with access to an expanded pool of experts and the opportunity for mutual support when specialized knowledge is needed.
Strong Trust and Cooperation
The successful partnership between Shopmacher and NFQ has been thriving for nearly eight years. Currently, over 20 Vietnamese employees work in mixed teams for Shopmacher and renowned clients such as ANWR, Bergfreunde, BVB, and Gamescom. This long-standing collaboration underscores the mutual trust and successful cooperation between the two companies.

Shopmacher x NFQ

Our Services to Shopmacher
Top-Tier Talent Offering
24/7 Customer Support
What our clients say
Through the partnership with NFQ, we laid the foundation early on to be highly flexible in responding to market and customer needs today. The need to establish multilingual and decentralized structures has proven to be a tremendous advantage in retrospect, helping us today in working with our national as well as international clients. In some projects, we complement each other strategically, which elevates the partnership to a new level once again.
Manuel Ludvigsen-Diekmann, CTO, Shopmacher

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